Stop chasing the next deal and follow up with the leads you already have. And when you get a sale, don’t stop there: Wow your new customer, then follow up with upsells and requests for referrals.
That’s the concept of lifecycle marketing, a strategy that will help you get more leads, convert more leads into customers, and increase the value of your existing customers. In this free video workshop, Infusionsoft co-founder Scott Martineau explains how the 7-phase lifecycle marketing plan is the key to growing your business.
In this video recording from Infusionsoft’s ICON conference, LeadPages co-founder Clay Collins explains how to 20X your lead flow through content marketing. Through Clay’s five-point strategy, you’ll learn how to make your lead generation efforts more effective—and cost-effective, too.