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Shaun Whynacht, CEO & Founder

Meet Shaun Whynacht - a zealous champion of small businesses, carrying the torch of entrepreneurship ignited by his lineage. After a scholastic detour and a thrilling rollercoaster of business escapades across the great expanse of Canada, he had his eureka moment - small businesses were his calling!

He then swung open the doors of Blue Cow Marketing, striking the perfect chord between career satisfaction and familial flexibility. With an insatiable appetite for learning and a healthy aversion to high-pressure sales gimmicks, Shaun fuses cutting-edge tech and sharp strategy to concoct marketing magic.

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The CX Puzzle: How to Improve Your Business from the Inside Out

The CX Puzzle: How to Improve Your Business from the Inside Out

Why UX Design is Critical for Business Success in the Digital Age

Why UX Design is Critical for Business Success in the Digital Age

The Real Costs of Neglecting Marketing Automation

The Real Costs of Neglecting Marketing Automation

Keeping Your WordPress Website Secure with WPLifeline

Keeping Your WordPress Website Secure with WPLifeline

How Jeanne Went From Debt To Multi Millions With Organic Conversations

How Jeanne Went From Debt To Multi Millions With Organic Conversations

How To Double Your Prices In 20 Minutes

How To Double Your Prices In 20 Minutes

Beyond the Cart: How to Build Lasting Customer Relationships in E-commerce

Beyond the Cart: How to Build Lasting Customer Relationships in E-commerce

Is GoHighLevel Legit? A Comprehensive Review of HighLevel CRM

Is GoHighLevel Legit? A Comprehensive Review of HighLevel CRM

Crafting a Winning Marketing Plan: A Comprehensive Guide

Crafting a Winning Marketing Plan: A Comprehensive Guide
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In this episode, I sit down with Amy Ritell from Intwinely.com to explore the intricate relationship between customer experience and business operations. We delve into the importance of improving every micro step of the customer journey, how to identify disconnects within your organization, and why it's crucial to empower employees to enhance the overall customer experience. Amy shares her insights on trends in customer experience, the role of technology like AI, and real success stories that highlight the value of investing in CX. If you're looking to boost your ROI and bottom line by optimizing your customer experience, this episode is a must-listen.
Transforming Customer Experience: The Intwinely Approach
Key Points Discussed: 1. Early Start of Black Friday Sales: The episode begins with an observation on how Black Friday sales now start early, expanding beyond a single day to encompass an entire week or more. 2. Psychology of Black Friday: The host delves into the psychological aspects of Black Friday, highlighting how deep discounts create a sense of scarcity and urgency. This is exemplified by limited-quantity offers, which are a common tactic used by retailers. 3. Loss Leaders and Consumer Behavior: The discussion moves to the concept of loss leaders used by large retailers, where high discounts on popular items are used to draw customers in, hoping they purchase other full-priced items. 4. Consumer Frenzy and Safety Concerns: The podcast touches on the extreme consumer behavior often seen during Black Friday sales, including dangerous situations like stampedes. 5. Challenges for Small Businesses: The host challenges small business owners to reconsider jumping on the Black Friday bandwagon, especially given the difficulty of competing with large retailers on price. 6. Bandwagon Effect and FOMO: The episode discusses the bandwagon effect and the fear of missing out (FOMO), which are powerful drivers of consumer behavior during sales like Black Friday. 7. Perceived Value and Pricing Strategies: The host talks about the concept of perceived value in pricing and how it can be used effectively in sales strategies. 8. Financial Impact on Small Businesses: There's a focus on the financial implications for small businesses participating in Black Friday, emphasizing the need to balance attractive discounts with maintaining healthy profit margins. 9. Differentiation Strategies: The podcast suggests alternative strategies for small businesses, like community engagement, personalized services, and value-added offerings instead of deep discounts. 10. Post-Black Friday Strategies: The importance of strategies for the period after Black Friday is highlighted, including follow-up marketing and leveraging consumer data to prepare for the rest of the holiday season. 11. Inventory and Supply Chain Management: The host advises careful consideration of inventory and supply chain management, especially in light of potential high demand during the sale period. 12. Leveraging Consumer Attention: The episode concludes with advice on leveraging the heightened consumer attention during Black Friday, even if a business chooses not to offer significant discounts. This includes effective email marketing and strategic product offerings. Conclusion: The podcast emphasizes that while Black Friday is a significant retail event, small businesses don't necessarily have to conform to the standard practices of deep discounting to capitalize on this period. Instead, they can employ alternative strategies that align better with their business model and customer base.
Navigating Black Friday for Small Businesses
Resignation and Evolution: A New Direction in Business In this episode of the content amplification podcast, the host shares his recent experience of resigning from a long-term client position as a marketing automation specialist. He discusses the importance of change, growth and alignment in any entrepreneurial journey and encourages listening to your internal compass when making significant decisions. The host also provides valuable insights into the efficacy of taking a perceived step back in business, drawing an analogy with a slingshot aiming to project forward. The host, finally, encourages listeners to identify if there's anything in their business or professional life holding them back and to consider whether a resignation is necessary for future growth. 00:00 Introduction and Personal Experience 00:58 Recognizing the Need for Change 01:16 Balancing Financial Stability and Personal Growth 02:03 The Decision to Resign and Its Implications 04:10 The Benefits of Letting Go 05:31 Visualizing the Process of Change 07:07 The Importance of Alignment in Business 07:59 Closing Thoughts and Encouragement
Resignation - The Power To Release
Show Notes: In this illuminating episode, Shaun Whynacht delves deep into the transformative power of feelings in shaping business relationships. Sharing wisdom gleaned from over two decades in business, Shaun navigates the essence of meaningful interactions and unveils why feelings can be the cornerstone of thriving business connections. • Memory Lane: Shaun encourages listeners to embark on a nostalgic journey back to childhood to unearth feelings associated with cherished memories. He uncovers how tapping into such emotions can unlock a new dimension in business interactions. • A Personal Anecdote: Shaun shares a personal banking journey, illustrating how the human touch, warmth, and a sense of value can profoundly influence business decisions and loyalty. • More Than Transactions: Breaking free from the confinements of mere transactions, Shaun unravels the art of cultivating relationships enriched with understanding, value, and emotional resonance. • Opportunities for Transformation: Explore the immense opportunities that lie in reimagining business landscapes. Discover how infusing feelings into business interactions can nurture relationships, foster loyalty, and create lasting impacts. • A Journey of Impact: Join Shaun as he invites listeners on a transformative journey – to embrace the power of feelings in business, turning each interaction into a canvas painted with warmth, value, and genuine care. Key Takeaways: • Discover the transformative power of feelings in shaping meaningful business relationships. • Learn through Shaun’s personal experiences, unraveling the significance of the human touch and warmth in business interactions. • Dive into insights on how focusing on feelings can turn transactions into treasured relationships and business interactions into memorable experiences. • Be inspired to redefine your business approach, focusing on the feelings evoked in each interaction, fostering an environment of value, warmth, and understanding.
Unleashing the Power of Feeling in Business Relationships
In this episode we speak with Scott Clevely from WPLifeline. They are a company built to take care of all the security and updates of your Wordpress website so you don't have too worry about it. We speak about security breaches, backups and what you need to know to avoid having your most valuable marketing asset taken over (your website) Learn more at: https://wplifeline.com/blue-cow-marketing/
Combatting Wordpress Security With WPLifeline
In episode 131 of the Content Amplification podcast, Shaun reflects on the journey of the podcast and discusses the importance of pivoting and making quick decisions in business. He shares a recent experience of connecting with a local Keap Certified partner and discusses the advantages of working with small business owners. The conversation then shifts to the evolution of content and the challenges faced by small business owners in the world of analytics and data. The host emphasizes the importance of authenticity and building strong relationships for getting referrals. He also shares his thoughts on the pitfalls of offering multiple services and the importance of focusing on your core business to better serve your clients. Finally, the host shares insights from a previous episode and his experience with the Blackstar Wealth value builder program, encouraging listeners to reassess their business strategies and leverage their time and effort for a more effective business.
Episode 131: Pivoting, Focusing, and Building Relationships for Business Success
Join us on the latest episode of the Content Amplification Podcast, where we have special guests Monica Bozinov and Wendy Brookhouse. In this episode, they reveal their powerful technique on “How To Double Your Prices in 20 Minutes.”  While buying the right products, having a great product to sell, and implementing effective marketing strategies are crucial for success, Monica and Wendy believe there is much more to achieving financial success. They share their unique approach, which is rooted in science rather than vague concepts. During the episode, Monica guides listeners through an exercise designed to help overcome the fear and discomfort associated with raising prices. This exercise addresses the internal resistance that often holds entrepreneurs back from charging what they’re truly worth. Tune in to discover the practical steps and mindset shifts that can help you confidently double your prices in just 20 minutes. Don’t miss this enlightening conversation that could transform your perspective on pricing and unlock your financial potential.
How To Double Your Prices In 20 Minutes
In this episode, we explore the dynamic relationship between automation and personal touch in the customer journey. We dive into the significance of finding the right balance between the two to create exceptional customer experiences. Join us as we discuss real-life examples and strategies that highlight the importance of leveraging automation while preserving the human connection. Whether you’re a business owner or a customer, this episode will shed light on how the integration of automation and personal touch can enhance satisfaction, loyalty, and overall success.
Balancing Automation with Human Touch (Part 6 of 6)
In this episode, we delve into the significance of personalizing the customer experience and the impact it has on building strong connections. Join us as we explore the power of adding personal touches throughout the customer journey, from initial interactions to post-purchase follow-ups. Discover how tailoring experiences can enhance customer satisfaction, loyalty, and ultimately, business growth. Our expert guests share practical tips and real-life examples that showcase the transformative effects of personalization. Tune in to learn how you can create unforgettable experiences by harnessing the power of personalization.
Personalizing The Experience (Part 5 of 6)
In this episode of “Designing Automated Responses,” we delve into the fascinating world of automating responses in the customer journey. Join us as we explore the power and impact of automated responses, and how they can enhance customer experiences. We also discuss the benefits of building a library of template responses that can be easily customized and used to efficiently address customer inquiries. Tune in to discover the secrets behind creating effective automated responses and streamlining your customer support process.
Designing Automated Responses (Part 4 of 6)
Episode Overview: In this enlightening episode, Jeanne Omlor delves into her awe-inspiring journey from sinking deep in debt to an astonishing turnaround of making $1 million in just 17 months, and notably, without the crutch of ads. Jeanne elaborates on her organic online business growth, her experience as a business coach and consultant, and her pivot to the digital realm. Through her narrative, Jeanne demonstrates that success, even in its grandest forms, can be achieved without resorting to questionable tactics. Dive in to hear her captivating journey, rich insights, and invaluable lessons that could redefine your entrepreneurial pathway. Time Stamps: • [00:01:22] Journey from debt to prosperity. • [00:04:09] Navigating age and thoughts on retirement. • [00:07:43] Decisions from the heart. • [00:11:33] Securing the first client authentically. • [00:13:12] Encountering anxiety on a road trip. • [00:16:31] Crafting an enticing offer. • [00:19:29] The tandem of health and wealth. • [00:23:32] Heart-driven sales approach. • [00:26:41] A year-long building phase. Deep Dive: Jeanne paints a vivid picture of a time marked by emotional turmoil, where they grappled with depression and the weight of financial adversity. But instead of succumbing, Jeanne resolved to take actionable steps, realizing that mere mindset transformation wouldn't suffice; tangible action was paramount. Adopting a "beastly" and "gritty" stance, Jeanne faced challenges with unwavering resolve. The crux of their message revolves around the pivotal choice everyone faces: to endure the adversity of failure or to embrace the challenge of relentless pursuit. In a subsequent segment, Jeanne accentuates the pivotal role of mindset in the journey to success. Drawing from personal experiences, they shed light on the interplay between action and mindset evolution. Jeanne candidly speaks about their morning rituals aimed at visualizing success, reinforcing that while challenges are inevitable, it's the chosen path that ultimately shapes outcomes. Further enriching the conversation, Jeanne opines that genuine success is an amalgamation of mindset, emotional intelligence, and adept strategy. Recognizing potential gaps, they have curated a comprehensive program designed with specialists in varied domains. Their team includes an adept content and copy coach with a rich background from Universal Studios, a transformative mindset coach with healing abilities, and a sales coach who advocates for authentic, heart-centric sales techniques. Through their program, Jeanne seeks to holistically address the barriers to success, emphasizing that true progress isn't just about doing the work but also discerning and addressing the underlying challenges that impede growth. Join us for this illuminating episode and uncover the secrets to Jeanne Omlor's monumental success. Your entrepreneurial journey awaits a transformative experience. Learn More about Jeanne at https://jeanneomlor.com/
How Jeanne Went From Debt To Multi Millions With Organic Conversations
Learn more at https://wplifeline.com/blue-cow-marketing/ In today's digital age, the importance of website security, particularly WordPress security, cannot be overemphasized. Recently, I had the chance to sit down with Scott, an expert in WordPress security, to discuss his journey, common vulnerabilities, and the steps you can take to ensure your site is protected. Why WordPress Security? Scott's journey into the realm of WordPress security began out of sheer necessity. As he started and developed multiple online businesses, he eventually settled on WordPress as his primary platform. It was during this phase he realized the dire need for securing his websites, particularly as he began hosting and maintaining sites for business friends. "The reason I got into WordPress security was out of necessity," Scott explains. "WordPress is a very secure platform, but you need to close all those doors or people will get in." Common Vulnerabilities As Shaun rightly pointed out, we've often heard stories of websites getting hacked. Scott, in response, highlighted the issue of outdated plugins and themes, emphasizing the importance of keeping them updated. "Some plugins aren't secure. They're either not updated regularly by developers or they just have a weird, obscure plugin on their site. And that's a backdoor," Scott warns. However, the biggest vulnerability? Insecure passwords. An issue that Shaun too acknowledges, as he mentions clients with simple passwords that can easily be guessed by automated tools hackers use. Premium vs. Free Plugins Scott is a strong advocate for investing in premium plugins. Free might sound tempting, but the risks associated with outdated or insecure plugins far outweigh the costs. As Shaun rightly asked, "Is it really free if you're opening up these vulnerabilities?" WP Lifeline For business owners daunted by the technicalities of updates and security patches, WP Lifeline offers a solution. Their major focus includes backups, ensuring that businesses can always revert their website to a previous version. But Scott emphasizes their role isn't just about backups. "Updating plugins and themes is crucial, but there's a delicate nature to it," Scott states, referencing the compatibility issues between plugins and their add-ons. Learn more about wplifeline.com Invisible Breaches Sometimes, the issues with a website aren't immediately visible. A website could be redirecting some users to malicious sites intermittently or could have underlying malicious code. This is where Scott stresses the value of regular scans for malicious content. Who's Most at Risk? Contrary to what one might expect, it's not just big corporations that are at risk. Scott warns that small businesses are prime targets for hackers because of potential lapses in their security. E-commerce sites, especially those that process transactions on their platform, and healthcare-related websites are also commonly targeted due to the valuable data they hold. In Conclusion Website security, especially for WordPress sites, is no longer optional; it's a necessity. With businesses increasingly moving online, ensuring your website is secure is paramount. As Scott and Shaun's discussion has shown, being proactive, staying updated, and investing in the right tools and services can be the difference between a secure website and a hacker's playground. Be Sure To Follow Me On Social https://www.facebook.com/bluecowmarketing https://www.instagram.com/bluecowmarketing https://www.linkedin.com/in/shaunwhynacht Find my website at: https://www.bluecowmarketing.ca
Combatting Wordpress Security With WPLifeline
Episode Overview: In this enlightening episode, Jeanne Omlor delves into her awe-inspiring journey from sinking deep in debt to an astonishing turnaround of making $1 million in just 17 months, and notably, without the crutch of ads. Jeanne elaborates on her organic online business growth, her experience as a business coach and consultant, and her pivot to the digital realm. Through her narrative, Jeanne demonstrates that success, even in its grandest forms, can be achieved without resorting to questionable tactics. Dive in to hear her captivating journey, rich insights, and invaluable lessons that could redefine your entrepreneurial pathway. Time Stamps: [00:01:22] Journey from debt to prosperity. [00:04:09] Navigating age and thoughts on retirement. [00:07:43] Decisions from the heart. [00:11:33] Securing the first client authentically. [00:13:12] Encountering anxiety on a road trip. [00:16:31] Crafting an enticing offer. [00:19:29] The tandem of health and wealth. [00:23:32] Heart-driven sales approach. [00:26:41] A year-long building phase. Deep Dive: Jeanne paints a vivid picture of a time marked by emotional turmoil, where they grappled with depression and the weight of financial adversity. But instead of succumbing, Jeanne resolved to take actionable steps, realizing that mere mindset transformation wouldn't suffice; tangible action was paramount. Adopting a "beastly" and "gritty" stance, Jeanne faced challenges with unwavering resolve. The crux of their message revolves around the pivotal choice everyone faces: to endure the adversity of failure or to embrace the challenge of relentless pursuit. In a subsequent segment, Jeanne accentuates the pivotal role of mindset in the journey to success. Drawing from personal experiences, they shed light on the interplay between action and mindset evolution. Jeanne candidly speaks about their morning rituals aimed at visualizing success, reinforcing that while challenges are inevitable, it's the chosen path that ultimately shapes outcomes. Further enriching the conversation, Jeanne opines that genuine success is an amalgamation of mindset, emotional intelligence, and adept strategy. Recognizing potential gaps, they have curated a comprehensive program designed with specialists in varied domains. Their team includes an adept content and copy coach with a rich background from Universal Studios, a transformative mindset coach with healing abilities, and a sales coach who advocates for authentic, heart-centric sales techniques. Through their program, Jeanne seeks to holistically address the barriers to success, emphasizing that true progress isn't just about doing the work but also discerning and addressing the underlying challenges that impede growth. Join us for this illuminating episode and uncover the secrets to Jeanne Omlor's monumental success. Your entrepreneurial journey awaits a transformative experience. Learn More about Jeanne at https://jeanneomlor.com/
How Jeanne Went From Debt To Multi Millions With Organic Conversations
Summary: Shaun from Blue Cow Marketing discusses why traditional marketing approaches often fail for businesses. He emphasizes the importance of having a structured marketing system and highlights the typical customer lifecycle: 1. Sources of Traffic: These are the mediums through which potential customers discover a business. They can come from social media ads, Google searches, physical ads, or even networking events. 2. Stages in Business: - Visitors: Individuals who land on your website. - Leads: People who show potential interest in what a business offers. - Customers: Those who make a purchase. - Fans: Loyal customers who might refer others. He mentions the common pitfalls businesses fall into, such as not having a structured follow-up system after generating leads, not effectively converting those leads into customers, and neglecting the fans. The importance of a structured follow-up system is emphasized. Statistics suggest that it takes about 7-12 contact points to convert a lead into a customer. However, most businesses give up after just 2-3 attempts. He also introduces the concept of Lifecycle Automation: - Collecting Leads: This can be done using techniques like lead magnets, which offer value in exchange for contact information. - Converting to Clients: This involves nurturing leads to convert them into paying customers. - Creating Fans: After someone becomes a customer, businesses should focus on making them loyal fans. Shaun advocates for a continuous, looping system where satisfied customers (fans) refer others, leading to a sustainable growth cycle for the business. Be Sure To Follow Me On Social https://www.facebook.com/bluecowmarketing https://www.instagram.com/bluecowmarketing https://www.linkedin.com/in/shaunwhynacht Find my website at: https://www.bluecowmarketing.ca
Why Typical Marketing Fails Businesses
Join us on the latest episode of the Content Amplification Podcast, where we have special guests Monica Bozinov and Wendy Brookhouse. In this episode, they reveal their powerful technique on “How To Double Your Prices in 20 Minutes.” While buying the right products, having a great product to sell, and implementing effective marketing strategies are crucial for success, Monica and Wendy believe there is much more to achieving financial success. They share their unique approach, which is rooted in science rather than vague concepts. During the episode, Monica guides listeners through an exercise designed to help overcome the fear and discomfort associated with raising prices. This exercise addresses the internal resistance that often holds entrepreneurs back from charging what they’re truly worth. Tune in to discover the practical steps and mindset shifts that can help you confidently double your prices in just 20 minutes. Don’t miss this enlightening conversation that could transform your perspective on pricing and unlock your financial potential. Be Sure To Follow Me On Social https://www.facebook.com/bluecowmarketing https://www.instagram.com/bluecowmarketing https://www.linkedin.com/in/shaunwhynacht Find my website at: https://www.bluecowmarketing.ca
How To Double Your Prices in 20 Minutes
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As an author of five business books, the host of multiple podcasts, and the co-founder of an international digital marketing firm, Matt Rouse is a leading expert in the field of digital marketing. In this podcast episode, Matt shares his insights on how businesses can improve their marketing strategies in today's digital landscape. Specifically, he discusses how social networks are constantly changing their algorithms to determine what content to spread and how businesses can leverage these changes to reach a wider audience. Additionally, Matt talks about the impact of artificial intelligence on marketing and how businesses can use AI technologies to optimize their marketing campaigns.<br /><br />Matt also drops a little-known fact about dinosaurs that will make you seem like an expert the next time you go to your in-laws for supper.<br /><br />Overall, this podcast episode is a must-listen for anyone looking to improve their digital marketing strategies. Matt's extensive knowledge and experience in the field make him an excellent resource for businesses looking to increase their online presence and revenue.<br /><br />Be Sure To Follow Me On Social<br />https://www.facebook.com/bluecowmarketing<br />https://www.instagram.com/bluecowmarketing<br />https://www.linkedin.com/in/shaunwhynacht<br /><br />Find my website at: https://www.bluecowmarketing.ca
There is a better way to market
In this captivating episode, we sit down with Ashley de Tello, the founder and CEO of de Tello Publishing, to discuss the critical role your message plays in building a powerful brand. With her extensive background in international relations, economics, and political science, Ashley is passionate about making complex topics accessible and enjoyable for everyone. Her team of exceptional writers and editors shares this passion, working tirelessly to help entrepreneurs and aspiring authors transform their ideas into engaging books and creative content.<br /><br />Key Takeaways:<br /><br />Discover why creating and publishing result-driven content requires a strategic approach, robust support, and well-defined systems.<br />Learn why your message is the cornerstone of your brand and the consequences of neglecting it or entrusting it to unqualified freelancers.<br />Uncover the true power of your message and how, with determination and discipline, it can become an invaluable asset that fuels your growth, solidifies your impact, and propels you forward.<br />Gain practical insights on investing in your message to reap long-term dividends.<br />Don't miss this enlightening conversation with publishing powerhouse Ashley de Tello. Tune in now to learn how to harness the power of your message and build an unshakeable foundation for your brand!<br /><br />Resources: <br /><br />https://www.facebook.com/deTelloPublishing<br />detellopublishing.com<br />https://www.instagram.com/detellopublishing/<br /><br />Be Sure To Follow Me On Social<br />https://www.facebook.com/bluecowmarketing<br />https://www.instagram.com/bluecowmarketing<br />https://www.linkedin.com/in/shaunwhynacht<br /><br />Find my website at: https://www.bluecowmarketing.ca
Unleashing the Power of Your Message
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