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MARKETING
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KEAP
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SOCIAL MEDIA
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How to Optimize Your Marketing Efforts With the AIDA Framework

AIDA is an acronym that stands for Attention, Interest, Desire, and Action. It was first used by the marketing pioneer E. St Elmo Lewis (1881-1954) as a way to measure advertising response rates; however, it has since become an essential tool in any form of communication with customers. In his book “The Copywriter’s Handbook” he

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So who are we?

We’re a small agency with a BIG heart and a passion for marketing! We love working with businesses that are equally passionate about what they do and the clients they serve. And we’re not here to win awards, we’re more interested in winning your trust! We understand there are a lot of moving parts to growing your business and digital marketing can be a little daunting. That’s why our team of passionate specialists are here to help! 

Shaun Whynacht

Shaun Whynacht
Founder

Shaun, our Founder and CEO was bitten by the entrepreneurial bug at a young age and he knows firsthand how much love and determination gets poured into running a business. After spending more than a decade touring all over Canada and learning business tactics from a wide variety of industries, Shaun not only developed a passion for marketing, he’s also honed some very unique abilities to stay current and adopt new skills and technologies in this ever progressive world.

Jody Reid

Jody Reid
Junior Marketing Associate

Jody grew up in the small town of Greenwood, NS, as a Military child. She always assumed that joining the RCMP or Military was her calling but, after being given the position of Social Media Ambassador at her part-time job, she fell head over heels in love with everything marketing. After completing the Business Administration program at NSCC with a concentration in marketing, she is ready to dive head first into the professional industry. With the fast-paced field and ever-changing digital world, Jody considers herself a ‘forever student’ who is eager to build on her academic foundations and adapt to the emerging digital marketing strategies.