SEO is one of the quickest and most promising digital marketing tactics? According to experts, 98 percent of online experiences start with search engines. And SEO revolves around search engines.
SEO or Search Engine Optimization pertains to using competitive keywords to rank your content or website on the first pages of search engines. These keywords aren’t randomly picked out from thin air. They are well-researched by SEO experts with consideration on keyword volume, relevance, and other key requirements to rank your site.
If you’ve just started on SEO, make sure that you’re doing the right techniques to kick-start your website’s traction. Once you know the basics, move onto these advanced SEO strategies to improve your website’s ranking.
1. Focus on user intent
Any Social Media Advertising Agency knows that user intent is extremely crucial when it comes to choosing the keywords for your content. Your keywords should bank on what the users’ intentions are when searching for products or services online.
That being said, know what your audience wants exactly. Think of this SEO step as something similar to Kickstarter. Some people put up their ideas on the platform. Then people donate when they like the idea. That’s how thread starters know what people want from their products or services.
On the other hand, your SEO strategy should also revolve around this. Gather data of what your users want. You can try these:
- Communicate with your audience on social media channels
- Log into Quora and other forums and conduct surveys
- Audit your social networks and check which posts get the most shares
- Read through the comments section and find out what people’s complaints and positive feedback are
2. Audit your website
If you’ve started your SEO marketing strategy and are not seeing results after a few months, then maybe it’s time to recalibrate. Do an extensive website audit and assess whether you need to change your SEO tactics or not.
Here are some things you can check when doing a website audit:
- Check if all the pages are optimized for SEO
- Does your website have a meta tag and description?
- Is your URL easy to read?
- Are your blog posts properly formatted?
- Are your content slugs easy to read and relevant?
- Did you put the right ALT TEXT on all your images?
- Assess overall site aesthetics if it’s appealing to audiences
3. Optimize your landing pages
Landing pages are effective ways to increase your sales. Compared to ordinary web pages, landing pages are built more for conversions. These are stand-alone pages where the visitors land on after clicking your online ads or any link in your promotional campaigns.
Ensure that your landing pages are optimized for SEO. First off, landing pages should be free from distractions. You want to put as minimal menu options as you can. Then the content should be succinct. Also, the hero images should capture audience attention. And last but not least, your landing pages should have a call to action.
4. Prioritize long-tail keywords
Short-tail keywords are keywords that contain less than three words. These are very vague keywords therefore, they are more competitive and harder to rank. Most SEO experts even have a hard time ranking these keywords especially if there’s a cut-throat competition in a particular industry.
On the flip side, you can go for long-tail keywords. Long-tail keywords are keywords with three or more words. These have a low keyword volume and are, therefore, easier to rank. These keywords are also built for user intent.
5. Use compelling graphics
Who says SEO should only be technical? Your website should be built around user experience. This means, every user that lands on your site should enjoy and explore the site further. That being said, use compelling graphics on your homepage and other pages, for that matter. Also, ensure that you put ALT TAGS on all images for SEO.
6. Make website mobile-friendly
One key metric in SEO is mobile optimization. Your website should be mobile-friendly to give users a seamless experience when browsing on-the-go. Your website should load quickly and display properly on various screen sizes. Check your site's mobile-friendliness regularly.
7. Improve your content
Increasing website traffic is also another metric for SEO. And one way to increase website traffic is to create content that can be potentially evergreen. This type of content will have the possibility to be shared more online. Gather audience behavior through analytics and build your content creation strategy around audience behavior.
THIS ARTICLE WAS WRITTEN BY A CONTRIBUTING AUTHOR:
Annah Brooks is a passionate blogger and frequent traveler who loves to write about digital marketing, seo, social media marketing, and more. She is currently working with Arcane Marketing, the leading Social Media Advertising Agency in Idaho.