7 Step Beginner's Guide to Social Media Marketing Strategy
When it comes to marketing strategy, the old ways of print ads, billboards, and TV advertising are out. We are entering a new age of product and service endorsement using the internet and social media. While there are still a significant number of people pushing against this, it's hard to deny that more and more people are constantly on one social app or another. For some, they don't just live there; they interact with people through social media, find relevant information there, and make purchases as they use these platforms. For this reason, many companies are thinking long and hard about their own social media presence and how they can use that to grow their business.
Do an Initial Audit
Before jumping into drastic changes, check what your company is doing on social media currently. An audit is an important step if you want to know what direction you would want to proceed. If you're fairly new to using such platforms, then you'll have a clean slate to start a plan of action. It is important that your actions reflect the core values of your company. This makes the business more credible and trustworthy in the eyes of users. Your messaging should also be clear from the moment you sign on. Make it memorable and relatable enough for people to understand the value of what you have to offer.
This is easier said than done but a crucial step nonetheless. Get to know who your audiences are and understand why they are following you. There are many ways to collect data, but the most effective method is through automation. Having the data about your customers can help you make better decisions on how you are going to market your products and services.
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As with all plans, you need to set goals, and your goals need to be SMART - specific, measurable, achievable, results-oriented, and time-bound. Think of the goals you set up when you started the business and apply it to your social media marketing strategy. For example, the overriding goal for your business is to grow and expand. The goal set up for your social media marketing strategy could be around increasing your follower count or increasing the engagement with users. Your goals could also be about sharing more relevant information or creating more original content.
Become an Industry Expert
A great way for people to notice you and your company is if you become an expert at a specific field. Draw people in by sharing your knowledge and opinions on a specific topic related to your business. You can answer their questions, or offer advice on a topic you specialize in. This can increase your engagement as well as generate buzz and interest in your business. Prove that you are an expert by holding Q&A forums or doing a podcast where you can share your knowledge about a niche topic.
There are so many social media platforms to choose from so don't let yourself be boxed into using only one or two. Different people use different social networks, and you have to take advantage of that by showing content on as many platforms as you can. Share insights on Facebook, capture interesting pictures on Instagram, upload videos on YouTube. The more reach you have, the more audiences notice you and your company.
Gain Organic Followers
In order to create buzz around your company and the products that you offer, you need to gain real followers who you can interact with. Gaining such followers can be hard; that's why some firms advise customers to initially buy followers to generate interest from the real ones. Once people know about your company and what you are offering, more people will follow.
Listen to Your Audience
A big mistake that most companies can do today is failing to listen to what their audience is saying. Once you gain success, it is easy to think of people as just another number in your following count, but with how information spreads these days, one negative review can spread to thousands in a matter of hours. Make sure that you pay attention to reviews, feedbacks, and opinions. You don't have to address them all, but at least you are connected and attuned to what your customers want.
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