It has been proven time and time again that consumers prefer original content from businesses- images, photos, stories, or advice- whatever it might be. But, for some reason, people are incredibly intimidated by the thought of creating their own content. More often than not, I hear clients say:
“I would but I don’t have the equipment.”
To which I reply:
“What are you calling me on right now?”
The little device that 55% of you are reading this on right now is the ONLY equipment you need to create quality advertisements, social posts, and even commercials. Well, that little device AND some knowledge.
8 Tips For Creating Professional Photos and Videos on Your Phone
- The Rule of Thirds
This concept improves the composition of your photos/videos and takes them to the next level.
First, you’ll want to turn on the photo grid on your phone.
For Apple: Settings > Photos & Camera and enable the Grid switch
For Samsung: Usually located in the Camera app itself
Choose the grid layout (Apple phones its default) that divides the screen into thirds- both vertically and horizontally. This creates four intersections- as highlighted below.
Studies show that when people view images, their eyes naturally gravitate towards one of these four points, rather than the centre, which most of us assume.
Placing your points of interest at one of these intersections or along the lines creates a more balanced image that is viewer-friendly.
- Use Burst for Movement
Do you ever feel like you missed the perfect shot? Well, you wouldn’t have if you used to burst.
Simply holding down the shutter button on your phone activates burst photos, which does exactly as it sounds. It allows you to take a burst of photos continuously until the moment you’re trying to capture is over. Then, simply release your finger.
*Tip: This works particularly well for sporting events, photographing animals, movements in nature like waves, or even when you’re trying to capture a candid photo of people.*
- Avoid Zooming In Until the Editing Process
While some of the latest smartphone models have optical zoom functions up to 2x, most don’t. Therefore, when you’re “zooming in”, you’re actually just using digital zoom which essentially just crops the image down to a smaller size.
This drastically impacts the resolution of the image or video.
But, you can always crop the image or video after the photo is taken, which allows you to get the close-up shot you wanted, without sacrificing the quality.
- ALWAYS Pay Attention to Lighting
While this may seem pretty obvious, a lot of people underestimate the importance of good lighting. Without consideration, no matter how many photography/videography techniques you implement, your shots still won’t look good.
If you don’t have any fancy lighting equipment, just find a window or go outside! Natural lighting often results in the best shots anyways.
- Focus on Focus
While phone cameras have the autofocus feature built-in, it doesn’t mean you should always use it. All you have to do to adjust the point of focus is tap the screen.
Additionally, holding down locks your point of focus which allows you to think more about composition, stabilization, and the overall look of your shot.
- Add your Final Touch
It is important to edit your photos and videos to adjust exposure, contrast, saturation, white balance, sharpness, vibrancy, and more. While this may seem overwhelming, it really just comes down to how it looks.
You can edit all of these aspects just by clicking on edit in your phone’s camera roll. Playing around with these aspects is the best way to learn what they all do but, this is a great resource: Photo Editing Basics
*Tip: A great way to add consistency to a social media feed is by using the same filter every time with minor adjustments in previously mentioned settings to account for differences in lighting and setting. Additionally, you can adjust the strength of the filter on your phone editing page. This is useful when the filter appears too strong on a certain image.*
- Professional-ize your Videos
There are a wide range of video editing tools available for your mobile device, some of which are free!
Relieve the stress of filming all in one take by filming short clips and putting them together. Some basic features of these tools also include adding background audio, transitions, intros and outros, and voiceovers.
When filming videos for your business or brand, it is beneficial to add in your logo and an opening clip that presents your business or brand.
While it isn’t available on mobile devices, InVideo is one of the best video editing applications that is the most user-friendly. See below for an intro created by InVideo.
In addition to InVideo, there are some excellent mobile apps at no cost including:
VN Video Editor
- Invest in Some Tools
Okay, okay. I know I said that all you need is your phone (which is still true) BUT, there are some very inexpensive tools that would provide a lot of value to your photography/videography efforts.
Firstly, a tripod for your phone is an excellent beginner tool. It takes away all shakiness from your shot making it clearer and more stable. While this is a useful tool for any type of video or photo creation, it is necessary to create overhead videos/images of flat lays, demonstrations, etc.
Phone Tripods: Click here to see several on Amazon
In addition to tripods, tools to invest in to take your phone content to the next level include: