Blog - Blue Cow Marketing Inc.
100 Marketing Terms You Should Know

100 Marketing Terms You Should Know

100 Marketing Terms You Should KnowMarketing is a big part of your business, and sometimes you may also not be an expert marketer (and that's ok).  But you should have a resource that explains what different marketing terms mean.This is it!1. A/B TestingThis is the

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Get Rid Of Your Sales People

Get Rid Of Your Sales People

Get Rid Of Your Sales People The reality is that in your service-based business you’re not a salesperson. In fact, you may even have salespeople hired but that’s the problem. Your prospects DON’T want to be sold to anymore. They just don’t. In fact, they

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Otter.ai

Free Live Dictation From Otter.ai

Free Audio Dictation from Otter.ai Are you a content creator, blogger, business owner, presenter or someone who always has great ideas.  Then get the FREE Otter.ai app.   I was introduced to this while speaking at Social Media Day Halifax last week by an attendee

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2018 Holiday Special

2018 Holiday Marketing Audio Special

2018 Holiday Audio Marketing Special Every year I put together a holiday audio special to answer some marketing questions that you may be having in your business.  This year I asked for questions to be submitted and received some great questions. I've answered them in

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Zenreach Wifi

Who is using your wifi?

Who is using your free wifi? If you go into most restaurants, bars or cafes these days and look around, you will most likely see the majority of customers stair at their cell phones or having their noses buried into their laptops.  There is one

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The Importance of a great website for marketing

The Importance of a Great Website for Marketing

The Importance of a Great Website for Marketing One of the most important marketing materials that you can have today is your website. Your website will help you find business, quality business, and make more sales. The website works for you when you're sleeping to

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Tips to Making Your Videos More Professional

Tips to Making Your Videos More Professional Creating videos for YouTube can be as simple or as hard as you want to make it. You can spend thousands making professional productions or you can spend little to nothing making barely presentable videos. But, you can

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Youtube

Ten Reasons to Market Using YouTube

Ten Reasons to Market Using YouTube Using YouTube to market your business is really a no-brainer. But if you’ve been hesitant to take the plunge, you might want to read over these ten reasons to market your business using YouTube. 1. It’s Free and Using

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Why Website Copy Is About Value

Why Website Copy Is About Value, Not Features

Why Website Copy Is About Value, Not Features When you’re updating your website to and market your goods or services, it can be easy to focus on the more tangible aspects of what you’re selling. You’ve worked on your product for a long time, and

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An Introduction to Sequential Advertising

An Introduction to Sequential Advertising With a seemingly endless suite of digital marketing tools and channels at our disposal, it’s easy to fall into a mentality of throwing ad budget at the wall and hoping something sticks. The odd display ad here, an email out

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Respect

Words From A Man I Deeply Respect

Words From A Man I Deeply Respect... Most of the post I put on my blog have to do with tips and tricks for marketing your business better.  Today I want to change gear for a second because of a pleasant find I came across.

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Massive Changes To Facebook Will Impact Your Business

​Massive Changes To Facebook Will Impact Your Business ​It's happening.  Facebook is making yet again more changes to their platform.  This time it's not looking that positive to how we use to use Facebook for business. ​In a statement released by founder Mark Zuckerburg on

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Why You Need To Systematize Your Business

Why You Need To Systematize Your Business As an entrepreneur, your systems are the processes and procedures by which everything in your business runs. When your systems work, everything runs smoothly, or as smoothly as possible when running a business! Systems are essentially a step-by-step

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3 Pop-Up Tools for Capturing Leads

3 Pop-Up Tools for Capturing Leads You’ve built a killer lead magnet that will provide exceptional value to your audience, you have a rock solid campaign in place in your marketing automation software (like Infusionsoft), now what? It’s time to open up the floodgates and

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