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email marketing

How to Tell If Email Marketing Will Work for Your Company

Thinking about diving into email marketing? The water is beautiful because email marketing is widely used in virtually all verticals, proven to be effective, affordable and capable of reaching any customer or prospect with an email address (that is, everyone). Unfortunately, the water is also dangerous because email marketing is polluted with spammers, and recipients […]

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The Absolute Best Email Growth Marketing Hacks

Here’s an interesting fact: the average internet user receives about 120 emails every single day. In other words, although an email marketing campaign can still be an extremely effective means of reaching customers, it’s more important than ever to make sure your messages stand out in someone’s inbox. The first step is making sure they […]

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How To Grow Your List

How To Grow Your Email List

The money’s in the list, marketers like to say. Across companies and industries, they rank email marketing as the No. 1 tactic for driving awareness, customer acquisition, conversion, and customer retention, according to Gigaom Research. Email marketing introduces prospective customers to you and your company, answering their questions and challenging their potential objections. Most prospects aren’t […]

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Infusionsoft Starter

You may have 99 problems, but this price ain’t one

One of the biggest barrier to entry for many solopreneurs when it comes to using Infusionsoft for their business is price.  At the basic essentials package coming in at $199USD/Month. Many Canadian small business owner cringe.  Not that there isn’t value there and that it won’t help them grow sales, save time and get organized, […]

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Focus on the basics

Focus on the Basics

Do you want to know how all the most successful businesses are growing at such 2x,5x & 10X growth?  Sure you do, who wouldn’t. This past week I attended ICON (a small business marketing conference in Phoenix, AZ) where small business owners who use Infusionsoft and other digital marketing technologies gathered to celebrate their success, […]

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119 Facts You Don’t Know About Email Marketing

119 Facts You Don’t Know About Email Marketing

Written by Email marketing has been around for a while, and for those who do not know, it is worth pointing out that it represents the practice of sending commercial messages to a group of people via email. It represents a smart marketing strategy that can help build brand awareness, trust and loyalty, while […]

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How Do You Touch Your Clients

Where do you touch your clients?

I don’t mean physically touch your clients.  I’m referring to adding a personal touch to the service you offer. Do you randomly give them a bonus, maybe even offer a hand-written note with their shipments, what about knowing the way they take their coffee and having that ready when they arrive for a meeting. This […]

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Quick Guide To Going Live

Quick Guide To Going Live with Facebook Desktop

This is the time most marketers have been waiting for.  The ability to natively go live on Facebook from their desktop computers without the use of any outside software. Allow me to say, “Thank You Facebook” This is a total game changer for you and your business.  We are attracted to live video because of […]

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