Many business owners are afraid to create marketing content for their marketing efforts. They worry that by giving away the best of what they have, they will be left with nothing to offer paying customers. They also feel that there would be no reason for a prospect to become a customer if they can get great content from them for free. This couldn't be further from the truth! Gary Vaynerchuk is a perfect example of this - he's one of the most successful marketers in history and he gives away his best marketing content on YouTube daily!
Gary Vaynerchuk is one of the most successful marketing people in history. He has never shied away from providing his best marketing content to anyone for free on YouTube. In fact, he posts a video every day! The quality and consistency of these videos are unmatched by any other marketing channel out there. And yet Gary still grows his business every day because he's willing to give away everything that works for him without hesitation...even if it means giving up some profit margins along the way.
Listen to Shaun explain this concept in more detail
In your own marketing efforts, you must also overcome this fear and push forward with your great content strategy aggressively. There will always be prospects who aren't at all interested in becoming customers or don't want what you have available - but they can learn from you and then go on to become marketing influencers themselves!
So don't be afraid of giving away your best content - it's the quickest way for business owners to achieve marketing success. If Gary Vaynerchuk can do it, so can you!
In our own business at Blue Cow Marketing, we are always giving away great content in our podcast, blog and youtube channel. In fact, it's this content that has landed us some of our highest profiting projects and clients.
Why? because it validates our expertise.
Content marketing is one marketing strategy that many small business owners are hesitant about because they fear they will give up all their secrets by providing valuable advice in blog posts or podcasts. However, looking at what’s happening with other successful marketers like Gary Vaynerchuk shows us this idea just isn’t true.
Gary has been one of the most influential marketing people around since 2008 when he first started his wine store Wine Library TV (now called Wine Library TV). The marketing strategies he has implemented since then have been groundbreaking, and the content marketing strategy is just one of them.
To start a successful marketing plan you need to be willing to give away your best marketing material in order to provide value for those who want it. You'll find that by doing so will lead your business even further than before!
Why will people still buy from you even after consuming your free content?
We have found there are two types of customers out there (at least in our experience). The ones who have the time to figure out how to overcome the challenge they are facing on their own or with the assistance of the content you create. These are not the prospects you want.
Then there are the best kind, the ones who don't have the time to figure it out and are in search of the best person available to help them solve the problem. These are the clients you want. It's these types of clients who will be attracted to your best free content not to learn, but to validate that you are the best one to hire.