Episode 087 – Why outsourced B2B content creation is required

May 27, 2022  

Mark is a serial entrepreneur and lover of marketing, developer of thought leadership brands and founder of Content Callout, the B2B content marketing agency.

He is the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world).

Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world and he has been referenced in Entrepreneur, Forbes, Thrive Global and many other publications.

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In this episode, I sit down with Amy Ritell from Intwinely.com to explore the intricate relationship between customer experience and business operations. We delve into the importance of improving every micro step of the customer journey, how to identify disconnects within your organization, and why it's crucial to empower employees to enhance the overall customer experience. Amy shares her insights on trends in customer experience, the role of technology like AI, and real success stories that highlight the value of investing in CX. If you're looking to boost your ROI and bottom line by optimizing your customer experience, this episode is a must-listen.
Transforming Customer Experience: The Intwinely Approach
Key Points Discussed: 1. Early Start of Black Friday Sales: The episode begins with an observation on how Black Friday sales now start early, expanding beyond a single day to encompass an entire week or more. 2. Psychology of Black Friday: The host delves into the psychological aspects of Black Friday, highlighting how deep discounts create a sense of scarcity and urgency. This is exemplified by limited-quantity offers, which are a common tactic used by retailers. 3. Loss Leaders and Consumer Behavior: The discussion moves to the concept of loss leaders used by large retailers, where high discounts on popular items are used to draw customers in, hoping they purchase other full-priced items. 4. Consumer Frenzy and Safety Concerns: The podcast touches on the extreme consumer behavior often seen during Black Friday sales, including dangerous situations like stampedes. 5. Challenges for Small Businesses: The host challenges small business owners to reconsider jumping on the Black Friday bandwagon, especially given the difficulty of competing with large retailers on price. 6. Bandwagon Effect and FOMO: The episode discusses the bandwagon effect and the fear of missing out (FOMO), which are powerful drivers of consumer behavior during sales like Black Friday. 7. Perceived Value and Pricing Strategies: The host talks about the concept of perceived value in pricing and how it can be used effectively in sales strategies. 8. Financial Impact on Small Businesses: There's a focus on the financial implications for small businesses participating in Black Friday, emphasizing the need to balance attractive discounts with maintaining healthy profit margins. 9. Differentiation Strategies: The podcast suggests alternative strategies for small businesses, like community engagement, personalized services, and value-added offerings instead of deep discounts. 10. Post-Black Friday Strategies: The importance of strategies for the period after Black Friday is highlighted, including follow-up marketing and leveraging consumer data to prepare for the rest of the holiday season. 11. Inventory and Supply Chain Management: The host advises careful consideration of inventory and supply chain management, especially in light of potential high demand during the sale period. 12. Leveraging Consumer Attention: The episode concludes with advice on leveraging the heightened consumer attention during Black Friday, even if a business chooses not to offer significant discounts. This includes effective email marketing and strategic product offerings. Conclusion: The podcast emphasizes that while Black Friday is a significant retail event, small businesses don't necessarily have to conform to the standard practices of deep discounting to capitalize on this period. Instead, they can employ alternative strategies that align better with their business model and customer base.
Navigating Black Friday for Small Businesses
Resignation and Evolution: A New Direction in Business In this episode of the content amplification podcast, the host shares his recent experience of resigning from a long-term client position as a marketing automation specialist. He discusses the importance of change, growth and alignment in any entrepreneurial journey and encourages listening to your internal compass when making significant decisions. The host also provides valuable insights into the efficacy of taking a perceived step back in business, drawing an analogy with a slingshot aiming to project forward. The host, finally, encourages listeners to identify if there's anything in their business or professional life holding them back and to consider whether a resignation is necessary for future growth. 00:00 Introduction and Personal Experience 00:58 Recognizing the Need for Change 01:16 Balancing Financial Stability and Personal Growth 02:03 The Decision to Resign and Its Implications 04:10 The Benefits of Letting Go 05:31 Visualizing the Process of Change 07:07 The Importance of Alignment in Business 07:59 Closing Thoughts and Encouragement
Resignation - The Power To Release
Show Notes: In this illuminating episode, Shaun Whynacht delves deep into the transformative power of feelings in shaping business relationships. Sharing wisdom gleaned from over two decades in business, Shaun navigates the essence of meaningful interactions and unveils why feelings can be the cornerstone of thriving business connections. • Memory Lane: Shaun encourages listeners to embark on a nostalgic journey back to childhood to unearth feelings associated with cherished memories. He uncovers how tapping into such emotions can unlock a new dimension in business interactions. • A Personal Anecdote: Shaun shares a personal banking journey, illustrating how the human touch, warmth, and a sense of value can profoundly influence business decisions and loyalty. • More Than Transactions: Breaking free from the confinements of mere transactions, Shaun unravels the art of cultivating relationships enriched with understanding, value, and emotional resonance. • Opportunities for Transformation: Explore the immense opportunities that lie in reimagining business landscapes. Discover how infusing feelings into business interactions can nurture relationships, foster loyalty, and create lasting impacts. • A Journey of Impact: Join Shaun as he invites listeners on a transformative journey – to embrace the power of feelings in business, turning each interaction into a canvas painted with warmth, value, and genuine care. Key Takeaways: • Discover the transformative power of feelings in shaping meaningful business relationships. • Learn through Shaun’s personal experiences, unraveling the significance of the human touch and warmth in business interactions. • Dive into insights on how focusing on feelings can turn transactions into treasured relationships and business interactions into memorable experiences. • Be inspired to redefine your business approach, focusing on the feelings evoked in each interaction, fostering an environment of value, warmth, and understanding.
Unleashing the Power of Feeling in Business Relationships
In this episode we speak with Scott Clevely from WPLifeline. They are a company built to take care of all the security and updates of your Wordpress website so you don't have too worry about it. We speak about security breaches, backups and what you need to know to avoid having your most valuable marketing asset taken over (your website) Learn more at: https://wplifeline.com/blue-cow-marketing/
Combatting Wordpress Security With WPLifeline
In episode 131 of the Content Amplification podcast, Shaun reflects on the journey of the podcast and discusses the importance of pivoting and making quick decisions in business. He shares a recent experience of connecting with a local Keap Certified partner and discusses the advantages of working with small business owners. The conversation then shifts to the evolution of content and the challenges faced by small business owners in the world of analytics and data. The host emphasizes the importance of authenticity and building strong relationships for getting referrals. He also shares his thoughts on the pitfalls of offering multiple services and the importance of focusing on your core business to better serve your clients. Finally, the host shares insights from a previous episode and his experience with the Blackstar Wealth value builder program, encouraging listeners to reassess their business strategies and leverage their time and effort for a more effective business.
Episode 131: Pivoting, Focusing, and Building Relationships for Business Success
Join us on the latest episode of the Content Amplification Podcast, where we have special guests Monica Bozinov and Wendy Brookhouse. In this episode, they reveal their powerful technique on “How To Double Your Prices in 20 Minutes.”  While buying the right products, having a great product to sell, and implementing effective marketing strategies are crucial for success, Monica and Wendy believe there is much more to achieving financial success. They share their unique approach, which is rooted in science rather than vague concepts. During the episode, Monica guides listeners through an exercise designed to help overcome the fear and discomfort associated with raising prices. This exercise addresses the internal resistance that often holds entrepreneurs back from charging what they’re truly worth. Tune in to discover the practical steps and mindset shifts that can help you confidently double your prices in just 20 minutes. Don’t miss this enlightening conversation that could transform your perspective on pricing and unlock your financial potential.
How To Double Your Prices In 20 Minutes
In this episode, we explore the dynamic relationship between automation and personal touch in the customer journey. We dive into the significance of finding the right balance between the two to create exceptional customer experiences. Join us as we discuss real-life examples and strategies that highlight the importance of leveraging automation while preserving the human connection. Whether you’re a business owner or a customer, this episode will shed light on how the integration of automation and personal touch can enhance satisfaction, loyalty, and overall success.
Balancing Automation with Human Touch (Part 6 of 6)
In this episode, we delve into the significance of personalizing the customer experience and the impact it has on building strong connections. Join us as we explore the power of adding personal touches throughout the customer journey, from initial interactions to post-purchase follow-ups. Discover how tailoring experiences can enhance customer satisfaction, loyalty, and ultimately, business growth. Our expert guests share practical tips and real-life examples that showcase the transformative effects of personalization. Tune in to learn how you can create unforgettable experiences by harnessing the power of personalization.
Personalizing The Experience (Part 5 of 6)
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