How to get the best email subject lines that increase opens rates

by Shaun Whynacht  - February 11, 2020

How to get the best email subject lines that increase opens rates

Email open rates are one of the longest-standing metrics in digital marketing that we are constantly trying to improve.

The challenge is that it’s an always-moving target. Not only are email servers becoming smarter in their ability to mark messages as junk or spam because of certain keywords.

In addition, humans are getting more and more zoned out from email that it starting to sound like noise to them.

So with all that being said, how do you increase your email open rates?

One of the top items you can do is have engaging subject lines.

A subject line is the gateway to the inside. If they don’t get intrigued by what they see scrolling through their inbox, the email won’t be opened.

A Tool To Help – Subject Line Generator

ActiveCampaign has released a free online resource for generating engaging subject lines.

What I like best about it is it allows you to generate ideas based on Benefit, Pain Point or Topic.

I’ve used it this morning on a few nurture emails I was writing and it did the job quite well.

More ideas to increase open rates

In addition to more delightful subject lines, here are a few other things you can do to increase your open rates.

1. Keep Your List Fresh

Always be adding new subscribers to your list. You need to ensure that those on your list actually want to hear from you. Over time a list can go stale. So if you’re not getting opens repeatedly after changing different elements of your emails you may just have a dead list.

2. Segment Your List

By segmenting your list you’re not taking a spray and pray mentality. Not everyone on your list has the same needs or interests. Knowing what they want and having the list segmented will help you talk to the right people at the right time.

3. Perfect Your Timing

Don’t think that sending an email when it’s convenient for you is the best time for your audience. There are many email services out there that use algorithmic calculations and machine learning to send each individual email when it’s more optimal for that contact to open it.

4. Write to Just One Person

Treat your emails as if you’re giving advice or talking to one person. Use the word “you” more than “everyone”. People who receive your emails want to feel that connection to them.

5. Write Like a Friend

Getting an email from a friend makes you feel good. It helps you feel valued and understood. Write your email content like you’re giving the best advice to your best friend.

These are just a few other suggestions you can do to increase your email open rates.

If you’d like help with your email open rates or would like to discuss a system for sending emails to a segmented list, you can contact me at any time at and I’d be happy to answer any questions you have.

27 Follow-Up Email Subject Lines & Tips How to Write Them

Follow-ups improve response rates significantly. As a research based on analysis of 12M cold emails showed, you can boost your reply rates by 65% by just sending a single follow-up.

At Hunter, we noticed the campaigns we are doing internally performed 38% better when they include a follow-up email.

The Canadian Government has money available for marketing your business

Brand Voice AI Tool

Use our free tool to develop the opening prompt for ChatGPT so that all content you create will be using the consistent brand voice.

Shaun Whynacht

Shaun, our Founder and CEO has been bitten by the entrepreneurial bug at a young age. He knows firsthand how much love and determination gets poured into running a business after spending more than 10 years touring all over Canada learning from different industries. Not only is Shaun passionate about marketing he also developed some very unique abilities to stay current with changing technology in this ever-progressive world

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