Your content is the most important part of your Instagram marketing strategy. And the better the posts look, the more attention you are going to get.
The question is, how are you going to do it when you’ve never touched a design software before?
That’s exactly what you’ll find out in this article. And the best part? You can do it in less than 15 minutes…
What Is Design Hacking?
The framework that we are going to use to do this is called design hacking. And it can be used by ANYBODY.
Design hacking means taking a piece of content from one of the industry leaders and ethically turning their designs into your own designs that you can freely use in your posts, stories, reel covers, etc.
All you have to do is to follow this framework…
Choose The Right Instagram Post
I know that there is a variety of people that you admire and whose posts you want to use. And you know what?
But make sure that they achieved some real results. If they didn’t, what they do is not working.
If you don’t know where to find those people, go to the explore and typing into the search your industry keyword.
You will instantly see a huge list of accounts that are most likely to be leading in the industry and have a massive following + engagement rate.
If the account you checked doesn’t, just go to another result. Also remember, if you want to leverage carousels, the account has to post carousels.
If you want to post single-image posts, the account needs to post some single-image posts that you can use. All right, did you find the account that you like and that is leading the industry?
If so, let’s move on to the second step to designing an Instagram post that looks stunning in 15 minutes…
Use The Post As A Template
Now when you’ve chosen your post you can use it as a template.
First, you have to screenshot the post that you want to “hack” and put it into your design software. In my case, it is Canva.
Then, mimic exactly what the leading industry account and put the elements one more time on the image, so it looks like this:
And then all you have to do is to delete the image and replace the background. That way, the end result is going to look like this:
It is really fast and simple. If you are hacking an Instagram carousel, you want to do this with all of the slides the carousel has.
However, you might think, “What is ethical about this? I’m just stealing their designs!” For now, that is exactly what you do.
But in the next step, you will have to modify them. And that’s how you turn their designs into your own post designs. So, let’s check how it looks like…
Modifying The Design For Your Brand
THIS IS A CRUCIAL STEP! As I said before, if you don’t do it, you’re not hacking their designs…you’re stealing them.
All you have to do is to add your own images, play with the footer, change the headline, try changing colors, and so on.
And as the last step, you have to go on Instagram and post the post!
It is incredibly easy and the thing that is the most amazing is that once you do it, you can use the template that you’ve created over and over again.
And because there’s an immeasurable amount of posts on Instagram, you have unlimited designs…isn’t that awesome?
This is a perfect framework to make your posts look awesome, even if you never made a single design before, and it takes around 15 minutes.
So, go and try it out for yourself. You’ll love it.