Lights, Camera & Action – The Power Of Video Marketing

January 18, 2016  

Let’s start with a refreshing piece of information.  You no longer need to have an expensive crew of 10 people and millions of dollars in camera equipment to produce video which in today’s world would be viral worthy.

Video has become easier to create and distribute.  Even for a video production company like us, this is good news.  We want out clients to succeed.  To do so you need to be on top of what’s current and you need to be able to spread your marketing dollars even further.

Here are some key reasons why video marketing is a powerhouse in your marketing portfolio.

Take a look behind the scenes

Video content gives brands an opportunity to get creative, show a little personality, and tell their brand story. Giving audiences a look at what’s going on behind the scenes and showcasing the some of the real faces behind the brand will humanize your brand and build trust with the audience.

Change the spotlight

Video content can also be an excellent way to turn the tables and make your audience the stars. Leveraging user-generated video content not only allows you to help your audience participate in the brand, but also gives marketers a break from producing original content in this fast-paced digital environment.The best way to reach Millennials and Generation Z is to create a conversation and ask for their participation. Millennials want to “co-create products” and are more likely to trust brands that ask for their input. Calling for user-generated video content is a great way to build relationships with this demographic and encourage your audience to get creative.

Kick ass with your SEO (Search Engine Optimization)

Finally, video content is a great (and often underutilized) way to improve your site’s search rankings. As Digital Marketing Magazine points out, “we all know Google likes video – it owns YouTube – and having relevant, keyword optimized video content on your site can help increase its performance in terms of SEO.”

Video content is easily shareable, especially on social media, and provides a great opportunity to generate more links to your website (especially if the links are generated from reputable domains). Kissmetrics recommends including social share buttons on video embeds so that video content can easily be shared across multiple social channels with the click of a button. This strategy will also share the original video URL and increase social shares which will indirectly impact your SEO.

Show Your True Side

With the rules of video content drastically being changed and re-written daily, you are able to create content that speaks to your true personality of your company and your product line.  You’re seeing more and more videos rolling out online that engage humour.  Below is a video from A-1 Steak Sauce that they produced showing a humorous undertone.

As you read my blogs and find the content I post online it should be clear that you are seeing more and more focus on the fact that video is the tool you need to use to engage your marketing message with your audience.  It’s time to now stop reading and get creative.

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