Nova Scotia based marketing agency Blue Cow Marketing is focusing the majority of their attention on helping Small Business owners in Atlantic Canada understand the importance of having a social media presence.
"I see it often that from clients during our initial consults that they haven't posted for months" says Social Strategist Jody Reid.
Social Media does not have to be complicated or an overwhelming burden on a small business owner. In fact, it can absolutely be the opposite when done correctly.
That is why founder of Blue Cow Marketing, Shaun Whynacht decided in April of 2021 that he was going to expand is business to focus on providing social media support to Small Business Owners in Atlantic Canada.
"I've been seeing this emerging trend of business owners not taking social as serious as they should. Throughout my work with marketing plans for other clients, we do a lot of market observations. It's through these observations that we know consumers go to social media 2nd to google to look up a business online" states Mr. Whynacht
Further adding, "It was important to me as a small business and entrepreneur since 1998 that our business help support those who want to make a difference"
Social Media for small business should focus on:
- Brand Affinity
When looking at these 3 areas together, you can achieve a strong foundation for engaging new leads and continuing to reassure those who are your clients that they made the right decision to choose you.
Nova Scotia is a small fish in a big pond, but the small business community is rich in quality. While they focus on helping these businesses showcase online, it's only only to market local. Social media will provide an avenue to the global stage.
If you're feeling that your social media is lacking or you don't have the time to commit to it, then ?Blue Cow Marketing invites you to schedule a free social media marketing consult.