Marketing is a heavy task. You need to make sure that you are hitting all the right points and keeping in mind all your audience. It can be difficult to keep everything organized, but it doesn't have to be. With a little bit of organization, marketing can become less stressful and more fruitful for you and your company.
Marketing is not a one-size-fits all type of service or business model. It takes a lot of work and time in order to make sure that you are marketing your company correctly, as well as having the right materials on hand for when you need them.
Over the years I’ve learned that has been a key to me feeling and being productive in a day is when I have a clean workspace.
You see the brain has a limited amount of space for working memory. Working memory is the part of our mind that stores, retrieves, and manages information. It deals with the information that is necessary for current tasks. If we have too many things on our desk, we are using precious brain power to remember where we put everything.
Research from Princeton University shows that clutter can lead to a loss in productivity and creativity because it forces us to take more time when retrieving information. This is because we have to search through piles of papers or stationary for a specific item. However, if all work-related items are in one place then this will make it easier for us to find what we need and help us get back into the flow of work quicker.
Secondly I’ve found that a simple notepad and checklist can lead to greater success in outcomes.
In this day and age of information overload, we are constantly bombarded with tasks that we need to do. The simple act of making a list can help us stay focused and be more productive.
If you’re like most people, you have a lot on your plate.
But even if you have an overflowing inbox, overflowing in-box, overflowing to-do list and overflowing calendar, it can be hard to stay focused. There are just so many distractions that make it near impossible for anyone to get anything done!
So what’s the solution? Making lists! Lists will help keep all your projects in order and will ensure that nothing slips through the cracks.
The problem is that no one likes making lists because they take time - time that isn't always available when you need it.
Lists offer a sense of accomplishment and consistency to our lives. They don't need to be long tasks or busy work, they can be as simple as making a list of the groceries you need for the week.
You can make time by making it a priority. Write down what you want to accomplish and give yourself deadlines for each task along with rewards for completing them. Lists are not always about positive accomplishments, but it’s important to keep track of what you have done so that you can reflect on your progress and learn from your mistakes.
A good exercise at the end of the day is to write out everything that you accomplished for the day. This will make you feel positive and give you motivation for the next day.