Our Process - Blue Cow Marketing Inc.

​Small Business Success Method

We implement a method of success planning with our clients called SBSM (Small Business Success Method).  This process allows you to focus on the area of your business that will give you the fastest victory to your goals while teaching you a repeatable method for growing and scaling your business.

SBSM Overview


The Assessment process provides the business owner with clarity around their audience and offer as well as identify gaps and opportunities so we can identify where to focus. We achieve this during our Discovery Call.

What is a discovery call?

A discovery call is a 60-minute conversation with our Customer Acceleration Coach, Nikki Schaubel. It’s similar to a phone interview, but with interesting questions and a distinct lack of stuffiness. There’s no need to study - you already know the answers to everything Nikki will ask, like what you sell, why you sell it and what makes you happy in life. (Yes, your happiness matters!) Learning how you want to feel helps the Blue Cow Marketing team figure out how to make your business work for you.

Once the call is complete, Nikki condenses the conversation into a summary format for your review and comment. Shaun takes over from there, strategizing the best options to catapult your business to the next level.

Discovery Calls are available for $497.00.  This is the beginning of our relationship together, and if we feel we can't help you with your goals, we will refund 100% of the discovery call fee.

This call is just the beginning of a transformational shift in your business and your life. We’re ready. Are you?

Take Action

The Take Action phase is where we frame out our plan, implement, and run an initial test launch for our Action Plan for a specific offering and market segment.

Take Action


After an initial test launch, the Optimize phase is where a customer will refine their Action Plan content to maximize its impact and drive incremental improvement in their business.

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