Role of a Content Marketing Strategist in Business Growth

June 19, 2023  

Here's a hard fact about content marketing:

The role of a content marketing strategist is often misunderstood and undervalued.

Many believe that churning out blog posts or social media updates will suffice for their business growth.

If only it were that simple...

A successful content marketing strategy requires meticulous planning, deep understanding of the target audience, effective use of digital tools, and much more.

It’s not just about creating content; it's about creating valuable content that resonates with your potential customers and drives them through the buyer’s journey.

This is where an experienced content marketing strategist steps in to steer your brand towards success.

In this post, we're going to delve into what makes a great content marketing strategist and how they can supercharge your business growth. Buckle up!

Role of a Content Marketing Strategist in Business Growth

Table of Contents:

The Role of a Content Marketing Strategist

Have you ever wondered who's the wizard behind the curtain, driving your business growth with well-crafted content? Meet the content marketing strategist.

It's not just about creating pretty words. A content marketing strategist is responsible for strategic planning that aligns perfectly with your company goals, acting as a turbo boost for your business engine.

Learn more about strategic planning here.

Your company goals are their north star. They create strategies that not only reach for these stars but lasso them in too. Here's how to align strategies with goals effectively:

  • Identify your target audience
  • Create strategies that resonate with them
  • Ensure they get front row seats to all you offer

A content marketing strategist is the one who identifies this crucial crowd - your target audience - and ensures that your content speaks directly to them. By doing this, they help you reach your objectives and foster expansion.

Role of a Content Marketing Strategist in Business Growth

Planning Process & Documentation by a Content Marketing Strategist

A content marketing strategist is the mastermind behind your brand's storytelling.

Their planning process starts with an empathy map, a tool that helps them understand customer needs better. It's like stepping into your customers' shoes and seeing the world from their perspective.

Developing Empathy Maps for Understanding Customer Needs

Creating a strategic document to capture what your target audience senses, thinks, feels, hears and does in regards to your business or industry is not just an aesthetic diagram. You can learn more about creating effective empathy maps in this guide on empathy mapping.

Auditing Existing Content

An audit of existing content is another crucial step. This involves reviewing all current materials to identify areas for improvement - think of it as spring cleaning for your digital assets.

Building SEO-friendly Topic Clusters

Last but not least comes building topic clusters - these are groups of interlinked web pages centered around one main pillar page. They're like little families within your website ecosystem. This approach boosts SEO while providing users with valuable related content at their fingertips.

Incorporating Focus Tool For Impactful Narratives

To craft impactful narratives, strategists use tools such as the Focus tool, which aids in developing compelling stories aligned with company goals. The result? Your brand message resonates deeply with targeted consumers leading to higher levels of engagement.

Maintaining Consistency Using Brand Style Guides

Familiarity breeds trust. That's why maintaining consistency across all platforms using brand style guides is essential. These guides ensure uniform tone, voice, and visual elements throughout every piece of communication you put out there.

Publishing Engaging Written & Visual Material Online

Let's face it, boring content is a buzzkill. Your audience craves something that tickles their interest and keeps them hooked. That's where your content marketing strategist steps in.

Publishing engaging written material online:

Your content needs to be more than just words on a screen. It should tell a story, evoke emotions, and solve problems - essentially hit the right chords with your target audience. Rather than an essay, consider crafting a unique experience for your audience.

Think of it like cooking up a delicious meal - adding the right ingredients (keywords), seasoning it well (with wit and humor), and presenting it beautifully (formatting).

Neil Patel's guide to copywriting can give you some great insights into this process.

Creating visually appealing digital assets:

No one likes staring at walls of text. Break up your content with relevant images, infographics, or videos. This not only makes your piece visually appealing but also helps convey complex information easily.

The best part? These visual elements are shareable, which means they have the potential to drive traffic back to your site.

Venngage, for instance, offers tutorials on creating stunning infographics from scratch.

Remember folks: A picture speaks louder than words...and gets shared more too.

"Revamp your content game with a skilled Content Marketing Strategist. Engage your audience with compelling written & visual material online. #DigitalMarketing #ContentStrategy "Click to Tweet

Utilizing Tools For Impactful Narratives & Consistency

As a business proprietor seeking aid with their advertising, you need an expert in content marketing who knows how to employ the correct tools for producing persuasive narratives that strike a chord with your target market. Rather than physical tools, we're referring to digital ones.

Incorporating the Focus Tool for Impactful Narratives

The Focus tool is one of the best tools out there for developing engaging stories that will have your readers hooked from start to finish. All you need to do is feed it some keywords or ideas, and watch as it churns out compelling narratives that will keep your audience engaged.

Maintaining Consistency Using Brand Style Guides

Brand style guides are the rulebooks of your branding universe. They ensure uniformity across all platforms, making sure every piece of content sings in harmony with the rest of your brand chorus. After all, you wouldn't want an off-key note ruining the symphony, would you?

To help keep everything on track, tools like Google Trends come into play. This nifty little resource helps you stay up-to-date with current topics relevant to your audience - because nobody wants yesterday's news today.

Establishing Marketing Personas Based on Fact-Finding Missions

As a business owner looking for help with your marketing, you need a successful content marketing strategist who doesn't just guess who your audience is. Through comprehensive data analysis, a content marketing strategist can uncover the needs, behaviors and motivations of potential customers.

Social media analysis is the first step in this mission. It's like playing detective but with tweets and Instagram posts instead of fingerprints. By analyzing social media activity, strategists can uncover valuable insights about what resonates with their target audience. This isn't a shot in the dark; it's strategic sleuthing that leads to actionable intel for your business.

Tools like Buffer Analyze make this process easier by providing detailed analytics on engagement metrics across various platforms.

No fact-finding mission would be complete without an SEO audit. This involves examining your website's structure, content, and backlinks to identify opportunities for improvement. It's not glamorous work, but it pays off - big time.

By establishing marketing personas based on solid research rather than assumptions or gut feelings, a content marketing strategist optimizes reachability via search engines, thereby increasing potential lead generation opportunities exponentially.

If you want to learn how to perform these audits effectively, check out our comprehensive guide on SEO audits.

Managerial Tasks Executed by a Content Marketing Strategist

A content marketing strategist is not just a creator but also an efficient manager.

Managing Editorial Calendars Effectively

Their role involves filling out and managing editorial calendars. This isn't just about marking dates, it's about planning the content creation process, from ideation to publication. This requires keeping track of deadlines, coordinating with various teams, and ensuring that all pieces align with the overall content marketing strategy.

Balancing Creativity Against Strategic Objectives

In addition to managing schedules, they're also responsible for maintaining balance between creative output and strategic objectives. Maintaining equilibrium between artistic expression and business aims is like traversing a high-wire - stay upright or face the consequences. Creating content that captures the attention of your audience requires imaginative thinking. But remember: every piece of content should serve a purpose - whether it's boosting brand awareness or driving conversions.

Finding The Balance

  1. Create Compelling Narratives: Storytelling can be a powerful tool in connecting with audiences emotionally.
  2. Prioritize Strategic Goals: Every story should support your business objectives.
  3. Maintain Consistency: Your stories must align with your brand voice across all platforms.
  4. Analyze Performance Regularly: Use analytics tools to measure how well each piece performs against set KPIs (Key Performance Indicators).
  5. Tweak as Necessary: If something isn't working as expected, don't hesitate to make changes.

Remember: a good strategist knows when creativity serves strategy best.

Collaboration With Other Members Within The Team

A content marketing strategist doesn't work in a vacuum. They rely heavily on team collaboration.

This is particularly crucial when it comes to distributing the produced content.

The Importance of Collaboration within Teams

Why? Because effective distribution requires knowledge and skills from different team members, each with their unique expertise.

Your social media expert can effectively distribute your material through their mastery of Facebook or Instagram. Your email marketer knows how to craft an engaging newsletter featuring your latest blog post.

In other words, everyone has a role to play for maximum reach and impact.

Broad Range of Mediums Used To Deliver Messages Today

We're not just talking about traditional print mediums anymore. Digital channels are now king - think blogs, podcasts, videos, infographics...the list goes on.

Making It Work In Practice

  • Establish clear communication lines within your team.
  • Regularly hold brainstorming sessions where everyone can contribute ideas.
  • Use project management tools like Trello or Asana for task delegation and progress tracking.

Remember: A good content marketing strategy isn't just about creating great content - it's also about making sure that content gets seen.

Familiarity With CMS Best Practices

To optimize a content marketing strategy, one must be well-versed in the CMS best practices. But how do you make this digital beast work for you?

The key: Familiarity with CMS best practices.

You see, a good CMS isn't just about storing and organizing your assets. It's also about seamless distribution from end-to-end. A well-oiled machine that keeps your content flowing like a river.

Do not worry if you are not well-versed in these practices yet; here is a guide to get you started. Here are some actionable steps to get started:

Necessity of Familiarity with CMS Best Practices

  • Create an organized structure: Keep things tidy by categorizing and tagging your content appropriately. This makes it easier to find what you need when you need it.
  • User roles & permissions: Not everyone needs access to everything in your system. Define user roles clearly and assign permissions accordingly to maintain control over who can edit or publish content.
  • Audit regularly: Just as we audit our finances, so too should we audit our content within the CMS. Regularly review what's working and what's not - then adjust accordingly.
  • Schedule ahead of time: Most systems allow scheduling posts in advance - use this feature wisely. Planning ahead helps keep consistency in posting times which can lead to better engagement rates. SproutSocial has some great insights on optimal posting times.
  • Data-driven decisions: Your CMS likely offers analytics tools; use them. Data can provide valuable insights into audience behavior helping guide future strategies.

Remember, familiarity with CMS best practices is essential to a successful content marketing strategy. Through following the right procedures, you'll be able to gain proficiency in your CMS and elevate your content.

Key Takeaway: 

This section emphasizes the importance of familiarity with CMS best practices for a successful content marketing strategy. It suggests creating an organized structure, defining user roles and permissions, auditing regularly, scheduling ahead of time, and making data-driven decisions to optimize audience engagement. By following these steps, marketers can master their CMS and keep their content flowing like a river.

Ability To Produce Compelling Stories That Resonate Deeply

The power of a compelling story cannot be underestimated. A content marketing strategist who can weave tales that deeply resonate with targeted consumers is worth their weight in gold.

This isn't about spinning yarns for the sake of it, but rather creating narratives that align with your brand's ethos and values.

Crafting Authentic Narratives

An authentic narrative has the potential to strike a chord with your audience, leading to higher levels of engagement and ultimately translating into increased sales revenue over time. It's crucial for these stories not only to be compelling but also consistent across all platforms - reinforcing brand identity while fostering trust among consumers.

Demonstrating Value-Addition Through Storytelling

A good content marketing strategist doesn't just tell stories; they demonstrate value-addition through these narratives. This goes beyond merely selling products or services - it's about offering solutions, experiences, and building relationships. Effective storytelling can bring brands closer to their audiences.

Note: It's important to note that effective storytelling can captivate an audience like nothing else. Hence, a content strategist adept at crafting stories that strongly connect with your intended viewers is indispensable.

FAQs in Relation to Content Marketing Strategist

What does a content marketing strategist do?

A content marketing strategist plans, develops, and implements a company's overall content strategy, conducting audience research and managing SEO efforts to drive brand awareness.

What are the 3 crucial points from a marketing content strategy?

An effective content marketing strategy includes understanding your target audience, creating valuable and relevant content consistently, and measuring success through analytics.

How do I become a content marketing strategist?

Become a Content Marketing Strategist by gaining experience in digital media creation and promotion, developing strong writing skills and creativity, and acquiring knowledge about SEO practices and project management tools.

What are the three R's of content marketing?

  • Raise: Increase brand awareness among potential customers.
  • Reward: Create value by providing informative and entertaining content.
  • Retain: Maintain customer loyalty by consistently publishing good quality content.



When creating content, stick to the outline and avoid introducing new topics.

Working with a content marketing strategist can help drive business growth through strategic planning that aligns with company goals and identifies target audiences.

Empathy maps, content audits, SEO-friendly topic clusters, and visually appealing digital assets are all essential components of a successful content marketing strategy.

Marketing personas based on social media analysis and SEO audits are crucial for producing compelling stories that resonate with your audience.

Collaboration within teams is necessary for publishing engaging written material online and managing editorial calendars effectively.

Familiarity with CMS best practices is necessary to maintain impactful narratives consistently.

Forbes explains why content marketing is more important than ever for your brand.

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