Seriously, it boggles my mind that I see business owners talking about how they are wanting to market themselves online and grow their business, but yet they don’t have a blog. Why?
As I’m unable to go inside their brain and pull out the answer, I think I can only make an educated guess based on experience and past findings.
Want to listen to this post?
The reason I have come up with is, many (not all) business owners don’t know what a blog actually is.
Let’s start here, the official meaning of a blog is
The key part in here is informal or conversational style. This is where you are probably getting hung up. You spend so much money on advertising over the years and even more time perfecting your message, that the idea of writing something in the public space that is unpolished, raw and real seems scary. I get it!
When I first started several years ago writing I was the same way, then I got real with my readers, I dropped the promotional tone to my posts and talked about what was real and current to me.
This morning I wanted to put together a few tips for blog writing to the newbie community.
5 Tips for Newbie Blog Writers
- Start Today – Seriously…this is probably the best advice you will get. The more you wait the more time you will have to psych yourself out even more. Today is the time to start this venture.
- Don’t over criticize yourself – Your first blog post will be your worst and that’s good. You will write it, then re-read it, then tweak it, then read it again and again, trying to make it perfect. STOP!!!!! Write it, post it, and move on. Remember it’s raw!
- Don’t force your writing – I see this all the time, the question of how many blog posts should I write per week or month. I don’t know! What I do know is you will write better content when you are writing at times when you have something you want to say. I haven’t written a post if over a month until I wrote this one, it’s because I was waiting for something I wanted to put out there.
- Give it time – If you start a blog expecting an influx of following or business you will be sadly disappointed. This is going to take some time. It’s normal.
- Give it a shove – Aside from telling your current clients, fans or followers, I challenge you to write your first 3 blog posts, then after you write them put then on your Facebook business page and boost them. Target a specific audience you think would be interested in what you are saying and promote that post. Use a $5 or $7 budget and see where it goes.
Follow these steps and you’ll be on your way to blogging with confidence in no time.
Lastly, where do you blog. If you have a website that has blogging ability, use that. It could be wordpress, joomla, or others with a CMS. Want to start somewhere else, go to wordpress.com for a free account or blogger.com. Even do a google search for it. It’s going to be a good starting point.