Understanding The Benefits of AI for Business Owners

by Shaun Whynacht  - January 21, 2024

While AI has been around for a while, I believe it has recently gained significant attention in mainstream media and among marketers and business owners. I personally view AI as manageable and comparable to another team member or hired person, contrary to the perception that many people have of it being complicated and unimaginable for business owners.

I'd like to discuss how AI can assist with tasks such as writing copy and improving content, especially through a main AI terminology called chat GBT. It's important to note, though, that the AI's performance depends on the quality of the content it has access to, and its knowledge is limited to learnings up until 2019. To overcome this limitation, there are plugins available that enable referencing the internet. However, it's crucial for users to review all information provided by the AI for accuracy, as it cannot differentiate between good and bad content, potentially leading to inaccurate or unreliable information.

I want to emphasize the importance of creating initial content in various formats, such as writing, videos, or podcasts. There are tools available that can help reach a larger audience by repurposing content. Specifically, I refer to a tool that can transcribe and analyze full podcast episodes, providing timestamps and keywords. This same tool can also be used for creating YouTube videos.

Furthermore, there's another tool that provides TikTok scripts for Instagram reels, LinkedIn posts, emails, and follow-up discussion questions. I acknowledge that this tool makes a big promise, but in my experience, it has done a pretty good job so far. Without this tool, creating all that content would have taken a considerable amount of time. However, it's essential to review the generated content to ensure it aligns with the intended message.

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I recently discovered a powerful feature in a video tool that allows me to click on it and watch it back. Below the video, there is functionality that provides next action steps, enhancing productivity through AI. During meetings, this tool itemizes tasks and assignments in bullet points, including the responsible party and task description.

Although AI has the ability to generate images, I acknowledge that its current performance in this area is only satisfactory. I encourage business owners to approach AI with an open mind and excitement, as I promise that matching the right tool with a task will yield significant benefits.

If you'd like to discuss AI further, feel free to reach out to me via email at hello@bluecowmarketing.com. This will provide you with an opportunity to explore the topic in more depth. I also want to mention a tool that uses AI to transcribe and cut uploaded videos into different reels for various platforms. This tool also provides descriptions, keywords, and hashtags for the videos. However, I find the editing capabilities of this tool unsatisfactory and plan to stop using it in the future, anticipating the release of a better alternative tool.

In conclusion, I advise business owners not to view AI as something that will entirely replace their role. I'd like to share a technique I've been using in client and sales meetings, which has proven effective in capturing important information without the need for writing. I recommend a tool called Descript, which costs $20 a month but also offers a free version, for transcription and script generation. Personally, I use Adobe Audition to record episodes and then import the audio into Descript for transcription. The Descript transcript is then utilized in chat GPT to generate five to seven quotes.

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If you're interested, here are some timestamps to help you navigate the key points of this discussion:

[00:01:09] Artificial intelligence can simplify business tasks.

[00:06:13] Different tools help reach larger audiences.

[00:07:28] Generate TikTok/Instagram reels, LinkedIn posts, emails, and discussion questions quickly.

[00:13:11] AI enhances work, saves time, and excites. Contact hello@bluecowmarketing for more information.

[00:14:10] Location doesn't matter. Reach out for AI help.

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Shaun Whynacht

Shaun, our Founder and CEO has been bitten by the entrepreneurial bug at a young age. He knows firsthand how much love and determination gets poured into running a business after spending more than 10 years touring all over Canada learning from different industries. Not only is Shaun passionate about marketing he also developed some very unique abilities to stay current with changing technology in this ever-progressive world

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