Understanding the Differences: Keap vs Infusionsoft

by Shaun Whynacht  - July 1, 2023

In the world of Customer Relationship Management (CRM) and marketing automation software, two names often come to the forefront - Infusionsoft and Keap

Why? Because Infusionsoft was rebranded as Keap.  

Both platforms are designed to help businesses streamline their operations, improve customer relationships, and boost sales. However, there is often confusion surrounding these two platforms, particularly since they are owned by the same company. So what exactly is the difference between Infusionsoft and Keap? Let's delve into this topic to provide a clearer understanding of Keap vs Infusionsoft.

Understanding Infusionsoft

Infusionsoft (or now known as Keap Max Classic) has been a leading name in CRM and marketing automation for small businesses for many years. The platform offers a robust suite of features designed to help businesses manage their customer relationships more effectively. These include contact management, email marketing, lead scoring, e-commerce capabilities, and more.

Infusionsoft is particularly well-suited for businesses that have complex sales processes or need advanced marketing automation capabilities. It allows you to create detailed customer profiles, track interactions with your business across multiple channels, automate follow-up communications based on customer behavior, and much more.

The Power of Keap

Keap was launched by the same company that owns Infusionsoft as a simpler alternative for small businesses that don't require all the advanced features offered by Infusionsoft. While it still offers CRM and marketing automation capabilities, it's designed to be more user-friendly and straightforward.

Keap focuses on providing essential tools for small business owners such as client management (CRM), email marketing, messaging service (SMS), appointments scheduling, quotes/invoices/payments processing etc., all in one place. It also includes an easy-to-use dashboard that provides an overview of your business at a glance.

Keap vs Infusionsoft: The Key Differences

While both platforms offer similar core functionalities like CRM and email marketing tools, there are some key differences between them:

1) Complexity: One of the main differences between Keap vs Infusionsoft lies in their complexity. While Infusionsoft offers advanced features like lead scoring and detailed customer profiling which can be complex for beginners or small businesses with simpler needs; Keap is designed with simplicity in mind making it easier to navigate even for non-tech savvy users.

2) Pricing: Another significant difference between these two platforms is their pricing structure. Generally speaking, Infusionsoft tends to be more expensive than Keap due to its advanced features. However, both platforms offer different pricing tiers based on your business needs which gives flexibility in terms of budgeting.

3) Customization: While both platforms offer customization options; Infusionsoft provides more flexibility when it comes to customizing your workflows or creating custom reports compared to Keap.

4) Target Audience: Lastly but importantly; while both platforms cater towards small businesses; they target slightly different audiences within this segment. As mentioned earlier; if you have a complex sales process or need advanced automation capabilities then Infusionsoft might be better suited whereas if you're looking for a simple yet effective solution then Keap would be ideal.

Choosing Between Keap vs Infusionsoft

Ultimately choosing between Keap vs Infusionsoft will depend largely on your specific business needs and budget constraints. Both platforms offer valuable tools that can help streamline your operations and improve your customer relationships but they cater towards slightly different audiences within the small business segment.

If you're unsure which platform would be best suited for your needs; consider taking advantage of free trials or demos offered by both companies before making a decision. This will allow you to get hands-on experience with each platform's interface and features so you can make an informed choice about which one will best meet your needs.

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Shaun Whynacht

Shaun, our Founder and CEO has been bitten by the entrepreneurial bug at a young age. He knows firsthand how much love and determination gets poured into running a business after spending more than 10 years touring all over Canada learning from different industries. Not only is Shaun passionate about marketing he also developed some very unique abilities to stay current with changing technology in this ever-progressive world

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