Unraveling the Ownership of Keap: A Deep Dive into Keap CRM Reviews

by Shaun Whynacht  - July 11, 2023

The world of Customer Relationship Management (CRM) software is vast and varied, with numerous players vying for dominance. One such player that has been making waves in this space is Keap. As a leading provider of CRM solutions, Keap has been lauded for its intuitive design and robust features. But who exactly owns this innovative company? This blog post will delve into the ownership of Keap and explore some insightful Keap CRM reviews.

Who Owns Keap?

Clate Mask and Scott Martineau

Keap is owned by Clate Mask and Scott Martineau, two entrepreneurs who co-founded the company in 2001. Originally named Infusionsoft, the company rebranded to Keap in 2019 to reflect its commitment to helping small businesses succeed by keeping them organized and saving them time.

Clate Mask serves as the CEO of the company while Scott Martineau is the Chief Product Officer. Both have a shared vision for providing small businesses with an all-in-one CRM, sales, and marketing automation software that helps them get organized, save time, and grow sales.

Keap's Growth Journey

Since its inception nearly two decades ago, Keap has grown exponentially. The company now boasts over 200,000 users worldwide and continues to expand its reach. This growth can be attributed to the leadership of Mask and Martineau as well as their dedicated team who are committed to delivering top-notch CRM solutions.

The rebranding from Infusionsoft to Keap was a strategic move aimed at better serving small businesses. The name 'Keap' signifies the tenacity of small business owners - they keep going, keep serving, and keep growing.

Keap CRM Reviews: What Do Users Say?

A look at various online platforms reveals that users have high praise for Keap's CRM solution. Here are some insights gleaned from numerous Keap CRM reviews:

1. User-Friendly Interface: Many users appreciate the simplicity and intuitiveness of Keap's interface which makes it easy even for non-tech savvy individuals to navigate through it.

2. Robust Features: From email marketing automation to detailed customer profiles, users love how feature-rich this platform is. It provides all necessary tools needed for effective customer relationship management under one roof.

3. Excellent Customer Support: Several reviews highlight how responsive and helpful their customer support team is - a crucial aspect when dealing with any tech product or service.

4. Value For Money: While some users feel that it's slightly on the expensive side compared to other CRMs in the market, most agree that given its extensive features and benefits, it offers good value for money.

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In conclusion, while there are many players in the CRM space today offering various solutions tailored towards different business needs – few have managed to make as significant an impact as Keap has done under the ownership of Clate Mask and Scott Martineau.

The positive feedback seen in many keap CRM reviews testifies not only to their excellent product but also their commitment towards helping small businesses grow by providing them with an easy-to-use yet powerful tool that streamlines their processes – ultimately saving time which can be better spent on other aspects of their business.

So if you're a small business owner looking for a reliable CRM solution that offers robust features coupled with excellent customer support – then based on numerous keap crm reviews – you might want to consider giving keap a try!

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Shaun Whynacht

Shaun, our Founder and CEO has been bitten by the entrepreneurial bug at a young age. He knows firsthand how much love and determination gets poured into running a business after spending more than 10 years touring all over Canada learning from different industries. Not only is Shaun passionate about marketing he also developed some very unique abilities to stay current with changing technology in this ever-progressive world

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