When Should You Use Your Brand To Support Social Opinions?

August 27, 2022  
The Content Amplification Podcast
The Content Amplification Podcast
When Should You Use Your Brand To Support Social Opinions?
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If you’ve been following the dialog in Canada this week around the dismissal of Lisa Laflamme, you will know there is a strong public support for her and that CTV’s decision was sexist.

This is a huge movement and a few Canadian brands have jumped on board for support.

I felt it was worth talking about it from the side of when should you use your brand to support messaging and movements.

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