Where do you touch your clients?

March 27, 2017  

I don’t mean physically touch your clients.  I’m referring to adding a personal touch to the service you offer.

Do you randomly give them a bonus, maybe even offer a hand-written note with their shipments, what about knowing the way they take their coffee and having that ready when they arrive for a meeting.

This post came to mind for me this morning when I was working on a project for a client.  My client needed a display designed for her products.  Something that could easily be placed on a counter or shelf and sit the products in front.  Once we designed the back signage it was near to impossible to find anything that would hold it at a local office supply store.

Myself being a DIY’er and someone who has a workshop of tools decided to prototype a basic design using pieces of spare wood I had laying around.  The design worked great, my client like it as well.  So I offered to make her the 5 stands she needed.  This personal touch means so much more than having a purchased mass produced item at a big box store to hold her display.  Each display is unique, hand crafted so to speak and has a story.

This is a great exercise to do when you have a staff meeting, or even with one of your close friends if you’re a solopreneur.  List out ways you can add a personal touch to your client’s interactions with you.

Here are some ways I suggest to add a personal touch

  • Remember birthdays
    If you’re not already sending emails to your customers on their birthday, start now! Put a reminder in your calendar to send them a personalized message on the day of or day before their big day. Include a cheery subject line, their name at the top of the email, and a short yet personalized message in the body of the email.\
  • Be generous! Send an eGift
    Say “thank you” to your most loyal customers by sending them a personalized eGift! Whether it’s a special occasion or “just because,” sending a personalized eGift is one of the most generous things you can do for your customers. You can say “thanks for being such a loyal customer” all you want, but going above and beyond by sending them an eGift will show them how much you truly value their loyalty and the relationship you have with them. When creating your eGift, it’s a good idea to include products your customer already loves as well as products they’ve been wanting to try. This will show them that you are attentive to their likes and dislikes and understand the kind of products they’re looking for.
  • Help them find deals on products they love
    If one of your customers is looking for a specific product or brand, send them an “FYI” email when you find a sale or promotion on what they’re looking for. Keep the message short and to the point.
  • Reward their loyalty with an AutoShip discount
    Let’s say that you notice one of your customers buying the same Isotonix® and Lumière de Vie™ products every month, but for some reason they still haven’t signed up for AutoShip. Send them a personalized email (starting to see a trend here?) letting them know about the benefits of AutoShip and that you would be happy to offer them 10% off each AutoShip order. Much like sending your customer an eGift, offering them a 10% discount (rather than 5% or no discount at all) is a great way to go above and beyond to show your customers how much you value their business.
  • Keep them in the know
    Another great way to add a personal touch to your business is by sending your customers updates on new ONLINE SHOPPING features, newly-added partner stores, or just-released products. Tailor your message to their needs, the products they buy or are looking for, and the SHOP features they use. Make sure to state that you would be more than happy to answer any questions they may have about the new feature, product, or partner store.

FREE Report: 10 Things Every Small Business Should Automate

Automation is no longer a “nice to have.” It’s not something you should get around to eventually. Automation is something you should implement immediately.