Who is using your free wifi?
If you go into most restaurants, bars or cafes these days and look around, you will most likely see the majority of customers stair at their cell phones or having their noses buried into their laptops. There is one thing in common with the majority of them. They are using public free wifi from that business.
In most cases these business owner are providing this free to the customer and eating the cost of the service. My question is why? Now I don't mean you should be charging money to your customers for their wifi access, but you should be getting something in return.
It's time to turn this expense into a marketing investment that give you a return.
You see, for years of being in the marketing business, I've always been able to find easy ways for digital businesses to capture and nurture leads because their prospects are online and visiting website.
When it came to brick and mortar businesses, this became more of a challenge. It didn't make sense to tell a customer in your establishment to go home and go to your website and sign up for your marketing list (that's not going to happen). Then you had those fishbowls. You know the ones that you would be asked to drop their business cards in at the checkout for a chance to win something. I mean your intention was to enter all those names into your database...and reality, how many did you actually do? My guess is none.
When I found Zenreach, I knew this was the solution I've been searching for to help these business owners with physical location.
The simple explanation of it is this. Customers connect to your FREE WIFI, they enter their email or connect via FB or Twitter on their device and then you start collecting valuable data on visits, survey data, send out emails and coupons to loyal customers, lost customers, new customers, even have a birthday or anniversary campaign on autopilot.
Retailers get to know their customers by name and recognize them when they come through the door. But the personal connection often gets lost when they use digital tools like email and Facebook to promote their businesses.
Zenreach helps businesses know their customers better and grow sales by connecting real-world behavior with online experiences. Our WiFi marketing platform lets you automatically track customer visits, build rich customer profiles, target communication more precisely and directly measure in-store impact.
Each business is unique in their own right and have different goals in mind for their business. So what Zenreach has identified is that there are really 3 different marketing objectives.
Acquire new leads, Retain your clients, Build your business.
Schedule A Consult
If you have a business that currently offers wifi or are looking to offer wifi, let's have a discussion around how you can leverage this with Zenreach Wifi